Design Firm for animated video and infographic – Terms of Reference

Design Firm for animated video and infographic – Terms of Reference
Results for Development , Namibia

1 Year
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
As mentioned in job details
Total Vacancies
1 Job
Posted on
Oct 11, 2021
Last Date
Jan 11, 2022

Job Description

Results for Development (R4D) is a leading non-profit global development partner. We collaborate with change agents around the world government officials, civil society leaders and social innovators to create strong systems that support healthy, educated people. We help our partners move from knowing their goal to knowing how to reach it. We combine global expertise in health, education and nutrition with analytic rigor, practical support for decision-making and implementation and access to peer problem-solving networks. Together with our partners, we build self-sustaining systems that serve everyone and deliver lasting results. Then we share what we learn so others can achieve results for development, too.
We have a unique and vibrant culture at R4D. Diversity, equity and inclusion are at the heart of our work environment and help advance our mission. Diversityof ideas, identities, perspectives and backgroundsis vital to who we are and what we do. We seek people who embrace these values and will help reinforce them. Our work culture is collaborative, creative and entrepreneurial. We operate based on trust and respect. Teams across the organization frequently collaborate on programmatic work and support each other in continuously building a better R4D.

Please submit all expressions of interest via email to review no later than 13 October, 2021 . The expression of interest should include a cover letter, CVs of proposed consultants to work on this design project, a portfolio that includes examples of video and/or infographic products that communicate a complex, technical issue succinctly for broad understanding, and a draft budget given the scope of work below.
Project BackgroundLaunched in 2017, the African Collaborative for Health Financing Solutions (ACS) is a five-year, USAID-funded project that supports countries to advance toward universal health coverage (UHC) in sub-Saharan Africa (SSA).ACS aims to advance UHC in SSA by working with countries to identify challenges to implementation of health financing policies that support UHC. ACS supports multi-stakeholder processes and collective solutions, including developing targeted learning agendas, communications opportunities, advocacy and accountability activities that drive UHC progress.ACS supports countries by: ·Identifying operational challenges around health financing policies. ·Bringing essential people to the table, then facilitating evidence-based collaboration and processes to design, test, and adapt solutions to tackle those challenges. ·Creating communication pathways to strengthen and support learning, advocacy and accountability.
Country ContextAs a relatively young country that received its independence in 1990, Namibia conducted its first round of resource tracking exercises in 1993. Until 2019, the country was tracking its health-related expenditures by simultaneously using two methodologies: Systems of Health Accounts (SHA), which is more recently referred to as the National Health Accounts (NHA), and the National AIDS Spending Assessment (NASA). While NHA/SHA were mainly focusing on overall health expenditures in the country without focusing on specific diseases, the NASA methodology focuses only on expenditures relative to HIV/AIDS.
National stakeholders recognized that using these methodologies at the same time is not only time consuming but also drains the country’s financial resources. This touches on a common problem in the field of health systems strengthening (HSS): intense pressure to bolster efficiency in health spending, but fragmented, often duplicative donor-driven (and financed) resource tracking methods that satisfy international/donor needs but do not contribute to country-owned and led strategies to understand, track, and use limited health resources.It is from that perspective the Ministry of Health and Social Services (MoHSS), in collaboration with ACS, developed an approach that ensures that the needs for both general health and HIV expenditures data can be fulfilled through one efficient and inclusive process that meets the requirements of both the SHA and NASA methodologies.
Deliverable DescriptionsThe challenge we face now is understanding the processes that were necessary to support this transition from the dual resource tracking approach, all the way through to a harmonized resource tracking approach. Our team has recently completed an evaluation of this work using a combination of systems mapping and outcome harvesting. The goal of this consultancy endeavor is to work on two visually stimulating and engaging products to help our team communicate our findings from our evaluation of this resource tracking harmonization assessment. These two products include:1.An Animated Explainer Video: Systems mappingCommunication Goals: (in order of priority)1) Give high-level overview of the harmonization work and why we wanted to employ systems mapping techniques to understand system change2) Introduce the systems mapping approach.3) Provide a high-level overview of what our systems mapping approach found in the specific case of Namibia harmonizing their resource tracking activities.Video Treatment:Idea 1 (most feasible): Animation-only explainer video, relying on graphics that illustrate our script and support the voiceover: Example: What is Human Centered DesignIdea 2: Combined live action interview footage with animated motion graphics that do the bulk of explaining the concepts, but showing faces of R4D or others who become authoritative expert: Example: Vox: Your Discover PlaylistAdditional Video examples we like:·Vox Explainer-·JPALExplainer- and Timing: Time based on final script length, but target is about 3-5 minutes2.An infographic or other kind of visual representation: resource tracking harmonizationCommunication Goals:1)Visually represent key steps in the process of harmonizing the two resource tracking assessments and what each key change addressed in the systems2)Highlight the outcomes that were ultimately achieved by working on the harmonization of the two parallel resource tracking activities.Length: Not to exceed 2 pages.Deliverable Co-creation Expectations
  • The R4D ACS team will work with the vendor to fully explain the context within which this evaluation activity took place and provide an overview of what system mapping is and how it can be used. The R4D ACS team will be responsible for the first draft of the script that will be used for the voiceover segments of the animated video and will work with the design team to optimize the script to best match the animations. It would be great if the design firm can help us understand when our language is including too much jargon, or if there are better ways to communicate our main messages.
  • We hope that the design firm will be able to attend virtual meetings where we can provide our overviews of the content (1-2 meetings), collaboratively design the storyboard sequence that best communicates the strengths of systems mapping and our learnings across that activity and the outcome harvesting activity (2-3 meetings), and then share back drafts of the designed products for final refinement (2-3 meetings).
Terms of Reference
  • The design firm will work with our evaluation team to co-design these two products focusing on refining the format and packaging of the two products for easy dissemination and understanding. We’re looking for a collaborative and knowledgeable partner to work with us through a few story-boarding sessions to get the sequencing of both products correct and then take the initiative to create broadly engaging and easy to understand visualizations of our work.
Roles and Qualifications
  • Design firms and/or individual consultants must have prior experience working on:
  • Experience with several design software packages like Adobe Illustrator, Adobe Photoshop, Adobe After Effects, etc.
  • Prior experience designing animated videos that may have included voiceover production. Experience with helping technical teams refine a voiceover script a plus.
  • Broad range of infographic style representations of processes, relationships, and data
  • Experience producing products for NGOs, governments, or other international agencies focusing on development assistance preferred
  • Ability to learn and communicate complex and technical topics clearly and succinctly via video and infographic.
  • Experience selecting sounds and music tracks for use in the animated video
  • Provide samples of previously animated informational videos and infographics that represents your ability to accurately communicate a complex technical process concept visually through video and infographic
  • Animated video:
  • For the animated video explainer focusing on systems mapping there is a budget ceiling of $15,000.
  • Infographic:
  • For the infographic there is a budget ceiling of $2,500.
  • Please provide detailed budgets and justifications along with the broader proposal
  • We would like work to start on October 18, 2021 and final versions of deliverables submitted on December 15, 2021
  • 3-5 Min Animated Video in file type (MP4, MPEG, MOV, FLV, AVI) that can be posted on R4D/USAID websites and/or YouTube channels
  • 1 Infographic file types (JPG, PNG, PDF)
o For web o For print o Segmented parts of the overall infographic that can be incorporated into PPT presentations or other social media channels that require smaller formatsResults for Development is anEOE/M/F/Vet/Disabled/Affirmative Action Employer committed tofosteringand nurturing an energetic, collaborative and diverse workforce.R4D provides market-competitivesalaries and comprehensive employee benefits.

Job Specification

Results for Development

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